The brewing industry is constantly growing and has no signs of stopping, this brought forth a renaissance in beer branding and design. The shelves once full of bland colors have evolved to brightly colored cans and illustrated boxes that have a popular modern design. Before people would reach for the classic available choices like; Miller, Coors, Budweiser and Corona without much thought – however now choosing requires a deliberation fueled by design. There are beer admires that stick to their preference regardless of design but others, [myself included] tend to reach for the coolest looking beer they can find. With so many new designs, the decision has just become more difficult but on the bright side everything looks so cool. Design is everything, and the brewing industry is proving just that. So next time you are checking out the aisle for something new be sure to look at all the new designs and remember to always drink responsibly!